PROFESSIONAL HISTORY
"You miss 100 percent of the shots you never take." -Wayne Gretzky
CAREER SUMMARY
Marking Coordinator | Brand Manager | Product Specialist | Project Manager
A diversely skilled marketing specialist with roughly 10+ years working in different aspects of marking, product, and project management has been solidified through the completion of a master’s degree in Marking Management.
Motivated strategic professional experienced in building brand recognition, driving revenue growth through innovative strategy, team leadership, and meticulous project implementation.
Transformative product positioning in struggling markets. achieved by competitive product analyses and strategic alliances to increase market growth rate and overall sales revenue.
AREAS OF EXPERTISE
Digital Marketing, Social Media Marketing, Optimization E-commerce, A/B Testing, Brand Development, Search Engine Optimization, Market Research, Go-to-market Strategy, Online Advertising, Product Lifecycle, Data-Driven Decision Making, Google and Web Analytics, Project Planning, Agile Project Management, PIM and CRM systems
PRODUCT MARKETING SPECIALIST
Johnstone Supply, Portland, OR
HVACR Distribution Cooperative serving the US and Canada.
Brought on to support marketing and sales for residential equipment product categories by conducting market research and competitive product analyses. Collecting data and collateral that supports product sales in both print and digital formats to communicate sales and ordering programs. Working with the sales team to develop promotions and product launches, by analyzing the product sales effectiveness in the market.
Coordinated the design of product landing pages and digital marketing collateral, building and managing digital promotional campaigns enabling brand awareness and driving website usage higher for increased e-commerce sales traffic and drive conversion rate. Implementing web analytics for deeper dives into website metrics to show effectiveness of campaigns.
Continually improve the efficiency of training and onboarding. Created new training documents for internal procedures and other best practices giving back a resource to other employees to use in the future to improve the overall quality of training.
CUSTOMER ACCOUNT REPRESENTATIVE II
Warn Industries, Milwaukie, OR
Manufacture of vehicle self-recovery winches and OEM powertrain disconnect systems.
Worked to enhance customer relationships and meet customer expectations. Streamlined business processes thought innovated modern communications methods between management and key account stakeholders. Delivered administrate support by servicing internal and external customers thought email, phone, and face-to-face interactions.
Worked with OEM, and other large accounts including Ford, Chrysler, and Amazon managing their sales orders and shipments through EDI and internal portals.
Act as a liaison between customers and Warn Industries by providing customers with quality resolutions by trouble-shooting and answering questions regarding product information, scheduling shipments, resolve shipping discrepancies and manage order backlogs.
FOOTWEAR SALES ASSOCIATE
Columbia Sportswear, Portland, OR
A leader in branded apparel, footwear, accessories, and equipment. Columbia Sportswear Company owns the Columbia, Mountain Hardwear, Sorel, and prAna brands.
Following a family relocation, found an opportunity to gain experience in the sports apparel and footwear industry through sales. Achieved increased sales by cross-selling product and other Columbia brands thought in-depth product-application knowledge and highlighting promotion to customers.
Applied strategic data analysis knowledge to select product weekly to showcase for cross-training and in-store promotions.
PRODUCT MANAGER: ENGRAVING AND 3D DEVICES
Roland DGA, Irvine, CA
Manufacture of large- format ink jet printers, engraving and 3D modeling devices. DGA is responsible for North and South American marketing and sales.
Product Manager: Engraving and 3D Devices
Delivered and developed, company-wide go-to-market plan for new products using competitive market research and data-driven decision-making. Served as the primary technical resource within Roland DGA for topics related to the operation/ function of rotary engraving, 3D milling/ printing, and scanning. B2B marketing and sales support.
Deep expertise across both digital and traditional marketing platforms and an ability to devise and execute integrated campaigns that engage audiences and deliver strong ROI. Drove increased revenue and improved brand recognition by forging a strategic alliance and improving an underserved educational sales channel.
Managed concept-to-launch of the global roll out of 3D desktop printing device. As part of the global product team, developed a deep understanding of the business objectives for internal and external stakeholders to ensure a successful product launch.
EDUCATION
MASTER OF SCIENCE | GLOBAL MARKETING MANAGEMENT
2018
Boston University, Boston, MA
Students in the Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including e-commerce, financial and economic analysis, project management, product and service development, and data analysis. Students obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. Boston University’s master’s in Global Marketing Management also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economic issues that affect activities and strategies related to international commerce and importing/exporting.http://www.bu.edu/met/programs/graduate/global-marketing-management/
BACHELOR OF ARTS | ART
2011
California State University Fullerton, Fullerton, CA
Upon entering Cal State Fullerton in pursuit of an art degree each undergraduate begins as a candidate for the Bachelor of Arts in Art. This degree is one of the two undergraduate art degrees offered here at Cal State Fullerton. As a liberal arts degree, it focuses on art and design in the context of a broad program of general studies. It affords the student opportunities to work, study and/or experience the visual arts from cultural sources, historical periods, and a breadth of studio courses exploring a diverse range of media.
